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FREE SHIPPING FROM 90.00 Fairtrade coffee stands for minimum social standards, fair prices and long-term prospects for coffee farmers.
But what is really behind the label? Here you will find a selection of fair trade coffees - with and without certification.
Fairtrade coffee aims to improve the working and living conditions of small farmers and cooperatives. The label guarantees a minimum price that is independent of the world market, as well as an additional premium for local projects - for example in education, health or infrastructure.
Ecological aspects such as the protection of water resources and the sparing use of pesticides are also part of the standards. The idea: fair trading conditions enable producers to plan for the long term, secure their livelihoods and operate in a self-determined manner.
Despite its good intentions, Fairtrade is repeatedly criticised. Certification is expensive, especially for small cooperatives. The effects vary greatly from region to region - in some cases, farmers barely benefit from the system.
In addition, Fairtrade remains one label among many, the effects of which are difficult to understand. Also, not all of the harvest is always purchased fairly - which can lead to distorted incentives. Nevertheless, Fairtrade has been an important driving force in raising awareness of social justice in the coffee trade.
Not all fair trade coffee carries an official label. Models such as Direct Trade, Fair for Life or "Roasted at Origin" also focus on transparency and fair payment - often with direct contact between producers and roasters.
Fairtrade coffee is a step towards fairer trade - but not the only one. Here you will find carefully selected coffees that live true fairness.
Whether certified or directly traded: Every sip counts.
