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Jolly Caffè - Florentine espresso tradition since 1953

Experience Jolly Caffè: elegant Tuscan roasting, individually refined beans and espressos with a clear, unmistakable character. Florence in every cup.

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Jolly Caffè - Florentine elegance in every cup

There are coffees that simply accompany you. And there are coffees that draw you into a moment that feels bigger than everyday life. Jolly Caffè belongs to this rare breed.

One sip and you're in the centre of Florence, between Renaissance façades, lively bars and the inimitable feeling that culture and pleasure have been merging here for centuries.

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What makes Jolly Caffè particularly good

Jolly Caffè is a brand that not only roasts Italian espresso, but sees it as a cultural asset. Since 1953, the company has been working to create an espresso that remains consistent in quality, no matter where you drink it. Founded by Dante Belardinelli, today Jolly Caffè is driven by a philosophy that is fuelled by the culture of Florence: a mixture of intelligence, creativity, a sense of tradition and the constant pursuit of perfection.

Anyone who tastes Jolly Caffè immediately realises how clearly this goal is implemented. The brand combines craftsmanship and science. The beans are selected with great sensitivity and the blends are developed in such a way that they have a precise, unmistakable sensory profile. Jolly Caffè has been working closely with baristas, restaurateurs and coffee lovers for decades to bring the true Italian espresso to life. For them, espresso is an expression of elegance - and elegance means leaving out everything superfluous and focussing entirely on the core.

How and what Jolly Caffè roasts

At Jolly Caffè, every bean has its own path. The green coffees come from different countries of origin, are carefully selected and assessed after harvesting and processing. Each variety is roasted individually because the origin, processing and climate require their own temperatures and times. Only when each bean has reached its optimum depth of flavour is the blend created.

The roasting itself follows a ritual-like process. The beans are gently refined and then cooled with cold air so that no flavours are lost and no bitter substances are produced. Then the art of blending begins - a process that requires experience, instinct and sensory sensitivity. Each blend is tasted, analysed and adjusted until it has the sensory profile that defines Jolly Caffè: creamy, balanced, elegant, with finely interwoven aromas of chocolate, fruit or nutty elements.

When you drink Jolly Caffè, you feel precision. And at the same time you feel Italy.

For Jolly Caffè, sustainability means responsibility at all levels.

It begins with the careful selection of green coffees directly in the countries of origin, where only the best and ripest beans make it into the range. Close cooperation with producers, traceability and regular quality controls create trust and ensure consistent, respectful added value.

This attitude is also evident in production. Jolly Caffè roasts energy-efficiently, cools with air instead of water and optimises its processes so that quality and the environment go hand in hand. The brand has also been investing in training for decades: Baristas are trained, sensory skills are passed on and knowledge is shared. Because for Jolly Caffè, espresso is only sustainable if its culture is preserved.

In a nutshell

Jolly Caffè is the Florentine art of coffee in its purest form. A roastery that treats espresso like a work of art: precise, elegant, deep and full of character. If you love coffee that combines style, tradition and a modern signature, then you will find Jolly Caffè a daily luxury that will touch you again and again.