Coffee Annan stands out as a visionary coffee company that not only offers great coffee, but also strives for profound social change. With a clear commitment against colonialism, Coffee Annan has made it their mission to ensure a fairer distribution of economic value through their Roasted-at-Origin initiative.
Coffee Annan's speciality lies in its innovative approach of roasting coffee directly in the countries where it is grown. This makes it possible to keep up to 50% of the total value locally, which is revolutionary compared to conventional methods where only around 10-15% remains. Coffee Annan thus makes a significant contribution to strengthening the economies of the producing countries, promotes fair wages and supports the development of sustainable communities.
The company roasts coffee beans exclusively in their countries of origin, creating local jobs and building expertise. Coffee Annan places particular emphasis on selecting high-quality beans and carefully adapting the roasting process to the specific characteristics of each bean. This approach guarantees that the variety of flavours and the unique taste profiles of the beans are brought out to the full and that consumers can enjoy an authentic coffee experience.
Sustainability is a central pillar of Coffee Annan's philosophy. The company actively supports agroforestry, helping to reduce CO2 emissions and improve soil and air quality. By combining environmental protection and social responsibility, Coffee Annan is setting new standards in the coffee industry and demonstrating that ecological sustainability and economic success can go hand in hand.
Coffee Annan represents not just a brand, but a movement that demonstrates how global trade can be fair and sustainable. They offer consumers the opportunity to directly contribute to positive change through their coffee consumption.