Thank you for being part of Kaffeezentrale
If you are reading this page, you have ordered from us in the last two years. That means a lot to us. Thank you for your trust, for coming back and for sticking with us - even when things didn't run smoothly.
We are writing these lines because a lot has changed at Kaffeezentrale and in the coffee market. Many things at the same time. Not all of it was easy. And yes, we have made mistakes. That is precisely why openness is important to us.
A market that has changed dramatically
The last two years have noticeably changed the coffee market. Prices for green coffee have risen, supply chains have become more complicated and Italian roasters were only available to a limited extent at times. In Switzerland, more and more roasters are turning to direct sales, while speciality coffee has stagnated overall. At the same time, wholesalers have added more and more speciality coffees to their product ranges.
A lot has also happened with coffee machines. New technology, faster innovation cycles and greater complexity have also shaken up the market.
At the same time, customer behaviour has also changed. Everything has become more digital, faster and more direct. Ratings have become much more important. Loyalty has become less important. If a coffee is not available, people often buy elsewhere without hesitation.
What didn't go well for us - and why we had to take action
Behind the scenes, things became increasingly complex. Digital processes, new systems, growing product ranges. Things that had worked well for a long time were suddenly no longer in demand. Other topics, such as accessories from the coronavirus era, were with us longer than planned.
We made mistakes in the process. Too much marketing expenditure, too large a team, too broad a range. Our website was too slow, the SEO too weak. Converting our ERP system from offline to online was expensive and at times cost us our overview. In addition, we needed more office space than we really did.
If we hadn't intervened here, the coffee centre would have been in serious danger after 25 years. That's why we decided to take decisive action.
The last few months - frankly exhausting
The last six months have been intense. We have worked hard to master this difficult phase. At the same time, not everything went as it should have.
Delivery times were irregular and products were not always available. At times, our availability by email and telephone did not meet our expectations. Many things were also tense internally and liquidity was a major challenge.
Why was this the case? Because we suddenly had to take on a lot of work ourselves again after a large number of sales. Because we were too optimistic. And because raising money takes time.
What we have learnt from this is simple and important: trust is good. Control is better.
What we have specifically changed
We have tidied up over the last few months. Not half-heartedly, but consciously.
We have significantly downsized our office space, reduced our team and massively cut our marketing expenditure. At the same time, we have entered into new payment agreements with suppliers, revised our product range and prices and simplified and focused our digitalisation.
These steps were not always easy, but they were necessary. And they are having an effect.
Where we are today
Many things are more stable today than they were a few months ago. Availability has improved, warehouses and processes are more clearly organised and communication with our customers is more structured.
We have deliberately simplified our product range. Less breadth, more depth. Less interchangeability, more character. Today, you should feel that our range has become more regional, fresher and more specialised.
Coffee Centre 2026 - our way forward
Our focus is now clearer than ever. We are concentrating on what we are really good at: Coffee, accessories and selected coffee machines.
We are focussing on less complexity and more quality - in the products, in the descriptions, in the categories and in our communication. The fresh service for Italian coffees will be further expanded, supplemented by special barista tools and small, carefully selected speciality roasters from Switzerland.
What we are deliberately no longer doing is trying to please everyone or filling product ranges with arbitrariness. Better honest than big. That is our attitude.
The standards we set ourselves
Freshness, service and expertise are our top priorities. If we make mistakes, we recognise them, apologise and learn from them.
"Your daily luxury" does not mean expensive or exclusive to us. Luxury is those small, important things that make a big difference. A moment that belongs to you. A coffee that enhances your day. Something that perhaps not everyone has, but everyone should feel.
Trust is more important to us than perfection. Because we are human. And because good coffee requires knowledge, courage and trust.
A moment for honest feedback
Good service is often taken for granted. This makes feedback that helps us to improve all the more valuable. If you like, support us with a review on Google.
(Button) To the Google review
As a small thank you, you will receive bonus points.
Thank you for reading and for your trust.
Kaffeezentrale is more than just a shop for me. It has been part of my life for over 25 years - with ups, downs and a lot of passion for good coffee.
We are not perfect. But we stand by what we do. And I look forward to you continuing on this path with us.
Kind regards
Armin Luginbühl
Founder of Kaffeezentrale
And don't forget: Your daily luxury is important. Don't lose it.
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